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Use this link and the code FEISTY to get a free Headwind Smart Fan (value $300) with the purchase of a Wahoo treadmill. And get ready to up your indoor run game!

1,600 women

— Will take on the last all-women’s Ironman World Championship this Saturday — including the defending world champion, the course record holder, multiple Olympians, and half-Ironman world champions. And the oldest woman, at 80, to attempt to complete the 2.4-mile swim, 112-mile bike, and 26.2-mile run. You can follow all our coverage @feistytriathlon or listen to our daily podcast from Hawaii.

Three big stories to know this week in women's sports

1. Athlos: A track meet + a party

After last year's successful first edition, the all-women's Athlos track & field meet (& concert) is back this Friday in New York with a $250,000 world record bonus and a Cash App sponsor to guarantee instant payment for winners. (Yes, that is a dig at Grand Slam Track. We discussed on the Feist podcast 🎧)

A few high-profile names will be missing: Sha'Carri Richardson and Gabby Thomas (despite their involvement as athlete-owners), Melissa Jefferson-Wooden and Sydney McLaughlin-Levron. But there are still stars like: Masai Russell, Keely Hodgkinson, Nikki Hiltz, Tara Davis-Woodhall, and the legendary Faith Kipyegon (who will be going for that mile world record bonus).

And there are all the things that came with the meet last year: A $600,000+ prize purse (for just the seven events), celebrity treatment, Tiffany & Co-designed crowns, performers for the fans. It almost doesn't matter how fast people run or how far they jump — except, of course, it does matter 😉

NEXT YEAR: Athlos will expand to a team-based model with multiple meets

THIS YEAR: Watch Friday, on ESPN+ and ION starting at 7 p.m. ET/4 p.m. PT

(Chelsea Kimball during her 2024 Red Bull Rampage ride. Photo: Christian Pondella/Red Bull Content Pool)

2. Riders get ready for Red Bull Rampage 🚵‍♀️

Last year, the women of freeride got their first chance ever to ride the iconic Red Bull Rampage. This year, they're back 👊

What is Rampage?

Red Bull Rampage is an invitation-only freeride mountain bike event held annually outside of Zion National Park. Think: Doing backflips off of cliffs. It's considered the the most prestigious, highest profile, well-known, and epic event in mountain biking.

Until last year, female riders had never been invited.

Rampage 2025

Robin Goomes won the first event last year. Now, 12 women are back. And, because the riders have to dig and build their own routes and lines, they're already hard at work out in the desert.

On this week's Feist podcast we hear from Chelsea Kimball about what it takes to be a part of that event and about her crazy fall and save mid-ride during last year's Rampage.

📚 READ: "Female mountain bikers backflip their way to equality"

📺 WATCH: On Oct. 16 on Red Bull's Youtube page or on Red Bull TV

3. Female sports fans are ready to spend 💰

A new study, The Collective Economy: Her Fandom, Her Buying Power, surveyed 7,100 women across ten countries to show that: Female sports fans are 1. a large market and 2. have a lot of spending power and 3. are not currently being served.

Women will control 75% of global discretionary spending by 2030 + make the majority of household buying decisions.
Even for sports-related purchases, nearly half of women said they're the primary decision-maker.
And 72% of women globally consider themselves sports fans.

That market is growing, too, as more women who played sports and are sports fans pass on that generational fandom to their kids.

YET! Two-thirds of women say that sports organizations don't appeal to them or don't understand them. That's money those brands are leaving on the table...

Tip of the week

Training in the winter can be...challenging. Especially if you're someone who wants to ride their bike and build up some base fitness for spring fun. That's why we created a winter training program for cyclists with professional cyclist and coach Serena Bishop Gordon.

The program includes a 16-week structured training plan (adjusted for your volume!) that will help you build up appropriately, group coaching sessions on topics like nutrition and equipment, strength training workouts (with demo videos from experts), discounts from our parterns, and a fun supportive community — to help you get through the cold months.

We start Dec. 1. Get ready to ride!

🚲 SIGN UP: For the 16-week winter cycling training program

The highlight reel

🏋️‍♀️At the IWF World Weightlifting Championship, happening right now, Song Kuk Hyang 🇰🇵 set three world records on her way to a second world title in the 69kg weight class — lifting 120kg (264lbs) in the snatch and 150kg (330lbs) in the clean and jerk.
🥇🥇🥇🥇🥇Catherine DeBrunner added to her medal collection at the Para Athletics World Championship — winning the 400m and 100m (in addition to last week’s 800m, 1500m, and 5000m) for five golds total. Check out all the winners in every race and category here.
🚴‍♀️ Demi Vollering won the European Cycling Championships, ahead of Kasia Niewiadoma and Anna Van der Breggen.
Jeanne Lehair won the final race of the Supertri series and the overall title — and got a proposal on the podium. 💍 How do we feel about finish line proposals? Also a topic on this week’s podcast episode.
🎾 Amanda Anisimova won the China Open in Beijing after having a wisdom tooth removed.
🏀 The Las Vegas Aces are up two games in the WNBA Finals, with the third game against the Phoenix Mercury tonight. If you’re in Victoria, Canada, come watch game four with us on Friday night!
🏊‍♀️ The Swimming World Cup is a series of short-course swim meets kicking off this weekend with $1.2 million in prize money and some of the biggest names, including Summer McIntosh and Kate Douglass.
🏒 The third PWHL season will start on Nov. 21. And in future years, the PWHL and the International Ice Hockey Federation have reached an agreement to sync up schedules for the world championships and pro season.
🏐 Athletes Unlimited Pro Volleyball Championship is going into week two in Omaha — with the teams getting shaken up and re-drafted after week one.
🏐 The Volleyball World Championship will be hosted in the U.S. and Canada for the first time in 2027.
⚽ And the Northern Super League will award its first championship Diana B. Matheson Cup on Nov. 15.
With ICE raids escalating in Chicago ahead of the marathon this weekend, many of the 50,000 runners are worried about what could happen during the race or at the finish.

Your Feisty recommendations

🎧 What to listen to: "Proposals, Paydays and Ilona Maher barbie, plus year two of women at the Redbull Rampage"

📚 What to read: “What It Would Look Like to Pay WNBA Players What They Deserve”

📺 What to watch: Get in the Rampage spirit with Making History: The Women of Freeride

🎉 What we love: Four legendary rugby players are getting their own Barbies

💜 RIP: The pioneering Jane Goodall