$4 billion
- The missed opportunity from a lack of women's sports merchandise, according to a new analysis. But don't worry, we've got some merch coming for you 😉
The three big stories to know this week in women's sports
1. The women at Western States are getting faster and faster 🏃ββοΈ
For most of the day on Saturday, Katie Schide was ahead of course record pace at the 100-mile Western States race β which goes from the Olympic Valley ski resort up and over the mountains to end in Auburn, California. It's the world's oldest 100-mile race β having started as a race against horseback riders.Β
In the end, Schide won in 15:46:57 β a time that also made her the 13th runner *overall* across the line on a very fast day β and she looked smooooth doing it.
But what's amazing is how fast all the women were and how quickly the sport is progressing now.Β
The progress of the course records
In 2012, Ellie Greenwood set a course record at Western States of 16:47, which then stood for over a decade. It wasn't until last year that both Courtney Dauwalter and Katie Schide went under that time, which had been thought nearly untouchable.
In 2023, DauwalterΒ became the first woman to run under 16 hours β absolutely destroying the previous course record.Β
This year, in 2024, Schide won the race and became the second woman to ever go under 16 hours. But behind her all of the top three women also went under that old mark set by Ellie Greenwood. That includes Fuzhao Xiang in second, who went 16:20 on debut (ie. the first time she'd ever run this course!). And even 4th place, Emily Hawgood, ran 16:48 β a time that would
have won nearly every other year.
What's happening?
Sure, it was a fast day overall. The men's race was also blistering. But that's not all that's happening.
Partially, although the race is still only around 27% women, more women are racing ultras and getting on trails β which raises the overall level of competition. More women = more women who will turn out to be amazing at this.
Partially, the sport is expanding globally β Fuzhao Xiang was the first female runner from China to crack into the top 10Β β which also brings in more people and makes the races more competitive.
Partially, we're also seeing more investment in the women's race, including streaming it, supporting it, and promoting it. We are 100% here for the women's race.
What can still be done?
Trail running and ultrarunning, and Western States especially, are still overwhelmingly white. 95.4% of respondents in the Trail Ultra Project survey last year were white.
Changing that to reach more people and more communities will also expand the sport β which, ultimately, will help it grow and make it more competitive. Think about all the amazing runners from countries in Africa who haven't even gotten into ultras yet!
Changing that will also take some time and focused resources.Β
That's why weΒ love to see the first Hijabi runner to finish the Western States 100 💜 More of this please.
READ:Β 'Meet the Woman Who's Really Running Western States'
|