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Hi
The summer of 2024 felt like a turning point. The Olympics shone a spotlight on the incredible diversity of women’s bodies in sport—reminding us that performance doesn’t come in one shape or size. Athletes like Ilona Maher and so many others showed us that strength, power, and excellence look different on every body.
At Feisty, we were thrilled.
Many of us have lived through the opposite: coaches or communities telling us that smaller was better.
We were taught that eating less would make us faster, stronger, or more worthy. For too long, the message has been: shrink yourself to succeed.
Finally, it felt like that tired narrative was starting to fade.
The science community was speaking up about the dangers of underfueling and the long-term consequences of relative energy deficiency in sport.
More women were embracing strength, eating for performance, and fueling their goals instead of chasing aesthetics.
But lately, it feels like we’ve taken a step backwards.
When Pauline Ferrand-Prévot won the Tour de France Femmes avec Zwift, the conversation wasn’t about her incredible achievement—it was about her weight.
And when Serena Williams appeared in an ad for a GLP-1 medication, much of the talk centered on her smaller body rather than her unmatched legacy.
Here’s the truth: there’s nothing inherently wrong with losing weight—whether it’s for performance, health, or personal comfort. The problem is when we elevate thinness above physical and mental health.
When everyday active women start believing that running a faster 5K means cutting calories to the extreme. Or that showing up stronger in the gym means shrinking instead of fueling. Or when we believe that a flat stomach is more important than celebrating a special meal with our friends or family.
That’s why we created our free guide to underfueling to help you understand the signs, the science, and the solutions so you can reach your goals without sabotaging your health.
👉 [Download your free guide here]
Because fueling isn’t just for elite athletes, it’s for every woman who wants to feel strong, capable, and powerful in her body.
Talk soon,
The Feisty Team
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