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And what the surveys say.‌
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3 million fans


A new overall attendance record for the WNBA regular season — with teams now in the first round of playoffs. The league's newest team, the Golden State Valkyries, also set WNBA records for total season attendance and average game attendance. In fact, the team's average game attendance of 18,064 was higher than half of the NBA teams.



Three big stories to know this week in women's sports


1. A few of our favorite things from the first half of the Track & Field World Championships


With over 2,000 athletes competing in Tokyo, it's hard to pick just a few highlights. But we'll try:


🥇Marathon: At the end of 26.2 miles, it came down to a sprint finish. Peres Jepchirchir 🇰🇪 outkicked Tigst Assefa 🇪🇹 through the final lap around the track in Tokyo to the finish — ultimately winning by less than a second. But the heartwarming story of the meet was behind them in third place: Julia Paternain was the last woman to qualify for the world championships, this was only her second marathon, when she crossed the line she thought maybe she was in 6th. In fact, she had just won Uruguay's first ever world championship medal 😭

🥇100m: Melissa Jefferson-Wooden 🇺🇸 capped a winning season by beating out the defending Olympic champ and the defending world champ. But, it was the 38-year-old in 6th place that had all the eyes in the stadium: Shelly-Ann Fraser-Price raced her first Olympics in 2008 and her last World Championship in 2025; in between she won 16 World Championship medals and 8 Olympic medals. And changed the face of Jamaican sprinting. Thanks for everything, Shelly-Ann!


🥇1,500m & 10,000m: Both races were won by the favorites and friends (Beatrice Chebet 🇰🇪 in the 10K & Faith Kipyegon 🇰🇪 in the 1500m) — but now that sets them up to face-off in the 5,000m. Who will win?


🥇400m: Instead of her dominant 400m hurdles, Sydney McLaughlin-Levrone is focusing on the flat 400m this world champs — and she broke the 19-year-old American record in the semi-finals (running 48.29 seconds). What will happen in tomorrow's final?


💥 WATCH: There's still four more days of competition left! That includes the 200m, the 5,000m, and of course the relays to close out the event. Check out the full timetable here and watch on NBC in the U.S. or CBC in Canada

(Julia Paternain after her shocking bronze medal. Photo: World Athletics)


2. Wait, tell me more about this Battle of the Sexes II


After taking home $5 million in prize money for winning the U.S. Open (and becoming the first woman since Serena Williams to defend her title), Aryna Sabalenka's next objective: A match against Nick Kyrgios the first week of January that's being billed as the "Battle of the Sexes II."


Why? Hard to say.


The two are friends and share the same management agency. The exhibition match, likely to be played in Hong Kong, is being billed as good for women's sports and a fun trash-talking battle. Kyrgios has, notably, said he doesn't think he'll have to try 100% in order to beat her and that he's representing the men's field — a notion other male tennis players have taken issue with.


For her part, in her post-U.S. Open press conference and on a podcast with Jay Shetty, Sabalenka has said it'll be fun, a good show for fans, and great for women's tennis — and that she plans to kick his ass!


Who is Nick Kyrgios? The Australian was ranked as high as #13 in the world, but has missed most of the last three years with injuries.


🎧 LISTEN: We discuss whether or not we really need a 2.0 version of this on last week's The Feist podcast episode


🎾 FUN-ER U.S. OPEN FACTS: The women's championships match in New York averaged 2.4 million viewers on ESPN & since 2023 the trophies for the men's and women's champions have been the same size (but that wasn't always the case!)


3. Annual survey of female pro cyclists: Progress, but the gap is widening


Every year, The Cyclists' Alliance — the association for female pro cyclists — conducts a survey of pro riders to gauge where salaries, sponsorship, team contracts are at and to understand what major issues are of concern for the riders. The survey is now in its 8th year, so it also offers a picture of how women's cycling has changed and evolved in that time.


What it shows us this year is that: 📈 Salaries, contracts, and conditions at the top are improving, but as things get better for the top of the sport, the gap between them and the developing riders is getting bigger. Is it too big a gulf to cross now?

  • 54% of riders now say they're able to make a living at cycling
  • Only 19% of all riders need a second job — which compared to 52% back in 2017 is a big jump up!

  • But outside of the World Tour and Pro Teams, 80% of riders in the lower tiers are still making less than €20,000/year — up from 64% last year

And, when you look at the three levels of professional cyclists, the concerns are very different. When asked what drives them out of the sport:

  • Continental level riders: Financial instability

  • Pro team riders: Burnout and mental health challenges

  • World Tour riders: Dangerous racing conditions


🧠 LEARN MORE: Read the full report from TCA


🎧 LISTEN: For an in-depth discussion on the findings and where cycling can go from here, check out today's Feist podcast episode

🚲 YOUR TURN: We need a quick favor from the riders in our community. If you bike—whether it’s for commuting, fitness, or just for fun—we need your input! Take this 90-second short survey and be entered for a chance to win one of our Feisty courses ($129 value).




Get your shirt 🌺



In honor of the last all-women's Ironman World Championship next month, Feisty is excited to be the official partner of Here For The Women’s Race to bring you these special limited edition Kona-inspired shirts. All profits from the shirts go to the organization’s Women’s Trailrunning Fund, which awards grants to tell the stories of women and marginalized communities in our sports.


And, you get to show your support for the women on the start line. Which race are you here for? The women’s!


SHOP: The full collection — orders close Sept. 25





The highlight reel

  • 🚵‍♀️ The Mountain Bike World Championships wrapped up with the XCC (short-course) and the XCO (cross-country Olympic races) — with Alessandra Keller 🇨🇭 winning the XCC title (her first) and 2016 Olympic gold medalist Jenny Rissveds 🇸🇪 taking the XCO win. There was a close battle behind her for the last two podium spots and Samara Maxwell 🇳🇿 came out on top. Last summer, Maxwell fought with her federation last year, after they didn't name her to the Olympic team because of a concern about an unhealthy history of an eating disorder, but ultimately prevailed. More on The Feist podcast.

  • With a victory at the the Guadalajara 125 Open, Alexandra Eala became the first Filipina to win a WTA title. 🎾

  • 🏔️  The Sneffels Round is a mountaineering challenge in Colorado with 35 peaks (43,000ft of elevation) and a 100-hour time limit. Whiley Hall and Maria Sylte became the first women and first team to complete it in 90 hours, 38 minutes.

  • 🏔️ 🏔️ And Olivia Amber became the first woman to complete the Normans 13, a route that links up the 13 14ers (mountains) in the Sierras. Check out her Strava of the three-day hike.

  • 🏈 After a massive storm halted play in the middle of the final of the Americas Flag Football continental champs, Mexico were declared the winners over Canada.

  • This weekend is 🏉 the semi-finals of the women's Rugby World Cup: Canada 🇨🇦 v. New Zealand 🇳🇿 at 2 p.m. ET on Friday and France 🇫🇷 v. England 🏴󠁧󠁢󠁥󠁮󠁧󠁿 at 10:30 a.m. on Saturday.

  • 🏊‍♀️ 🚴‍♀️ 🏃‍♀️ Beth Potter, the 2023 world champ, won an emotional World Triathlon Championship Series race in Karlovy Vary, marking her return to the top of the podium.

  • Charley Hull took down world #1 Jeeno Thitikul on the last hole at the Kroger Queen City Championship yesterday. That now makes 25 different champions of LPGA events this season ⛳

  • 🏃‍♀️ Dr. Megan Roche won the Run Rabbit Run 50-miler, nine months postpartum and in just her first 50-miler since 2017. Riley Brady took the 100-miler title.

  • 🏎️ Drag racing NHRA star Brittany Force announced she will retire at the end of the year to start a family.

  • The Northern Super League ⚽ will expand to seven teams in 2027.

  • 🥍 The Women's Lacrosse League will expand to a full 11-week season with playoffs starting in 2026.

  • The PWHL 🏒 now has jerseys available to buy for all players.

  • 🏀 Unrivaled, the off-season 3v3 league, is now valued at $340 million after a second round of funding — thanks to exciting play, innovative formats, and smart marketing and brand deals. Everyone wants in on women's sports.


Your Feisty recommendations

🎧 What to listen to: "From laser sailing to pro cyclist"


📚 What to read: "Meet the artist who bedazzled Naomi Osaka's Labubus"


📺 What to watch: The Fastest Six Weeks in Sports follows draft prospects through the dizzying 45 days between the end of March Madness and the WNBA Draft 


😂 What made us laugh: How the pro peloton celebrates retirement


💜 What we loved: This message from Allie Ostrander


MORE ON WOMEN'S PERFORMANCE
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The Feist is written by Kelly O'Mara. Ads by Ella Hnatyshyn


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