(Photo: Ultraman World Championship)
2. Understanding the WNBA expansion — and its draft 🏀
Last week, the newest WNBA team, the Golden State Valkyries, drafted 11 players from the other teams in the league to get their new squad started. So, how the hell did that work?
The WNBA expansion draft
With the league expanding to a new team in 2025 (Go Valkyries!) and with two new teams planned for 2026, how those teams are able to build up their rosters is important.
First, the new team gets to participate in a draft just for them as an expansion team. The rules are: They can draft one player from each existing team — including any players that team has the rights to (ie. injured, reserve, etc). BUT (!) the existing teams are able protect up to six of their core players, making those players ineligible to be drafted.
Some big surprises for the Valkyries: They drafted former Iowan fan favorite Kate Martin from the Vegas' Aces and they grabbed unrestricted free agent Monique Billings from Phoenix.
Next: There is a free agent period + the college draft in April.
The big college draft question
Where will likely #1 draft pick UConn star Paige Bueckers end up? She's expected to be THE big name coming out of this season (and just became the first college NIL athlete to release a signature shoe). But the Dallas Wings have claimed the first draft pick — and she doesn't seem excited to end up in Dallas...
So, could teams trade for her to end up in L.A. or the Bay Area? Or, will she opt for another college season and wait? The WNBA certainly hopes that doesn't happen! 😳
For 2026: The first Canada team was also unveiled last week. Meet the Toronto Tempo 🏀
3. Despite gains, female athletes still struggle to make a living 💰
A new report from Parity surveyed 500 pro athletes from 55 sports on their 2023 earnings and found the majority of them are still barely getting by.
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58% of athletes made less than $25,000 from their sport
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After expenses, 50% of women reported net earnings were ZERO
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74% had jobs outside of and on top of their sport
Understandably, this leads a lot of women to want to quit! 64% said they considered early retirement due to financial stress.
The good news
Even just a small sponsorship can make a huge difference. Of the athletes, 42% said a $5,000 sponsorship would be very meaningful, and 88% said a $20,000 partnership would be life-changing.
Plus, the return on sponsoring female athletes is big: Women's sports fans are 2.8x more likely to purchase a product recommended by a female athlete and female athletes are viewed as more trustworthy & as good role models.
Pay these women!
READ MORE: The Financial Realities of Professional Women Athletes
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