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Hello Feisty family!
It’s been a busy record-setting year both here at Feisty Media and for women’s sports around the world. I mean, who could NOT be excited about the future of women’s sports?!?! So, I wanted to take a moment as 2024 draws to a close to thank all of you for being part of this movement.
In 2024, women’s sports hit a record $1.3 billion in revenue, team valuations and investment skyrocketed, with the WNBA as the fastest growing brand worldwide, and at least 20 professional teams played their first game this year. AND, we know there’s still so much more room to grow — especially when it comes to your health and to the health and performance of active women everywhere.
There’s still a $1 trillion gap in women’s health, and for every dollar spent there’s a 3x return. We know that women’s sports fans are also sports participants, and it’s time for more research to be done on female athletes and active women. Women’s sports and women’s health are women’s future!
To help close the gap and grow the coverage of the female athletes who aren’t getting the coverage they deserve, Feisty went through our first-ever fundraising round this year. And we were proud to raise over $1 million from like-minded partners.
In 2024:
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We brought our audience daily newsletters and podcasts from the Olympics, generating over 1.3 million views
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We traveled around the world, delivering coverage of the women’s Ironman World Championships, the Tour de France Femmes avec Zwift, and the Life Time Grand Prix
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We celebrated the 200th episode of the ground-breaking ‘Hit Play, Not Pause’ podcast — which has reached 2.9 million listeners and provides over 30,000 members an active community to share their experiences
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And we expanded our weekly newsletters on women’s sports and on living your healthiest, active life as you age
Now, we’re getting excited about building on this foundation. In 2025, we’re looking forward to launching two new podcasts covering women’s sports and women’s health & performance in the late spring. We’ll also be revamping our coverage of women’s triathlon, growing our effort to get more women on gravel cycling start lines with our ‘more women, more miles’ campaign, and launching a new website in March with everything you need to live your feisty, active life.
Be sure to find us at some of the biggest women’s sports events, like Unbound Gravel, the women’s Ironman World Championships in Kona, and the trail running festival of UTMB.
And, we’re doubling down on our commitment to bring women the information they need from trusted experts so they can get the best out of their own bodies too. We’ll be offering our popular Strong, Fueled, and Navigate Menopause courses, and adding a new education course in early 2025 and a special offering just for coaches!
Check out our full 2025 course schedule and get on the waiting list now.
I just want to say a MASSIVE thank you to everyone who is reading this. Feisty has grown beyond my wildest imaginings since we started with one podcast in 2017, and that’s because of YOU. Thank you for being here, for reading, watching, listening, and sharing.
Our commitment to creating an empowering culture for active women is strengthened by the community we have created together. Here’s to a great 2025, LFG!!!!
Yours in feistiness,
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