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Fans of women's sports were 10x more likely than the general population to buy from player-created brands

— According to a report from Genius Sports on women's sports fans — who are more engaged and looking for more in return

Records broken at the Hyrox World Championships 💪

According to Hyrox, 6,625 athletes competed at this year's World Championship event in Stockholm, Sweden — across elite solo and doubles races, amateur age-group championships, mixed relays, and adaptive divisions.

What is Hyrox?

We've written about the booming fitness competition before, but it just keeps growing and growing! 📈 More than 1.5 million people competed in a Hyrox event last year and the races sell out, typically, within days. Events combine eight fitness stations with 1km runs in between — which you can either do on your own and in combo with a partner:

• Sled push

• Sled pull

• Burpee broad jumps

• 1000m stationary row

• Farmers carry

• Sandbag lunges

• Wall balls

🧠 STUDY: Even though there are functional fitness and strength elements involved, a 2025 analysis of the top athletes found that with 8km of running it's still heavily about the aerobic fitness 🏃‍♀️

SOMETHING TO THINK ABOUT: Is Hyrox the key to longevity?

Winner winner

In fact, this year's elite world champion Alyssa McElheny is also a 2:34 marathoner. McElheny, who is relatively new to Hyrox, won in her debut world champs, beating 3x world champ Lauren Weeks and world record-holder Joanna Wietrzyk.

📺 WATCH: The full Elite Singles race — limited to just 15 competitiors

(Hyrox World Championships)

Prize money in trail running? What's next?!

(Kidding, kidding. Kinda.)

This past weekend, backed by Nike, Broken Arrow offered the biggest prize purse in trail running: $150K across its three distances, with $30K to the winner of the premier 23km race.

The races — a straight-up the mountain ascent, a 46km two-loop mountainous course, and the elite technical 23km — are known for their technical terrain, bell-ringing at the finish, and homegrown feel. But can you keep the homegrown feel (the "spirit" of trail, as it were) and become a professional, or even an Olympic (!), sport? Don't these athletes, who are doing it as a living, deserve to be paid? 

These are the question that seem to be on the minds of trail runners everywhere! In contrast, the historic 100-mile Western States race, which goes off this Saturday, still does NOT pay prize money to winners.

Winner winner

Ascent: SkiMo Olympian Anna Gibson won the straight-up the mountain Ascent race

46km: Dani Moreno won the 46km (check out this head-to-head across the top of the mountain)

23km: And Florea Madalina won the 23km and the $30K (do not check out this video unless you want to see some post-race vomiting from the top two)

Have you registered for FeistyFest yet?! 🎉

It's a summer vacation for adults! 🏃‍♀️ 🏋️‍♀️ 🧘‍♀️ 🚴‍♀️ From Sept. 18-20 in Lehigh Valley, FeistyFest will be a Don't Miss event of the fall.

💜 Move: Rides, runs, swims, strength training, yoga, pickleball. 

💜 Learn: Real experts with education and info centered on women’s bodies.

💜 Connect: Make new friends and fill your cup with old ones.

LEARN MORE: Check out some of the amazing speakers, and register at feisty.co 🫶

The highlight reel

• 🎾 Serena and Venus Williams are reuniting to play doubles at Wimbledon with a wildcard entry. And Serena announced she'll also be playing singles!  "This is not a drill."
  
  
• 🏊‍♀️ Kate Douglass broke the 50m freestyle world record (23.59 seconds). 
  
  
• Paralympian Fleur Jong 🏃‍♀️ became the first woman to ever break 12 seconds in the 100m on running blades—though it wasn't record-eligible because of the wind.
  
  
• 🛹 Mizuho Hasegwa set the highest score ever in Women’s Park Skateboarding history.
  
  
• With a massive heat wave across Europe, 🚲 Lael Wilcox was forced to abandon her around-the-world record attempt after suffering from heat exhaustion.
  
  
• Mountain bike world champ Kate Courtney won the U.S. road national title. 🚴‍♀️
  
  
• 🚴‍♀️ 🚴‍♀️ Triathlete Taylor Knibb won the time trial cycling U.S. national title. And the crit race had a bad crash in the second-to-last lap before 2025 champ Kendall Ryan was able to defend her national title.
  
  
• At the World Triathlon Championship Series race in France, France won the mixed relay, the men's race, and Olympic champ Cassandre Beaugrand took the women's race on home soil 🇫🇷 🇫🇷 🇫🇷
  
  
• 🚴‍♀️ Marlen Reusser won her third Tour de Suisse.
  
  
• In the men's race, Tadej Pogacar faced questions about whether he would go on with the race after his partner, Urška Žigart, crashed and broke her jaw during stage two.
  
  
• Belgium soccer player Jeremy Doku has also faced questions (and a lot of support!) about his plan to leave his World Cup team to attend the birth of his first child.
  
  
• 🏒 Vancouver selected Caroline Harvey as the #1 pick in the PWHL draft.
  
  
• A'ja Wilson became the first WNBA star to feature solo on a Wheaties box.
  
  
• 🏀 The Los Vegas Aces will host the New York Liberty for the mid-season Commissioner's Cup. And the WNBA announced it would expand to a 50-game schedule next season.
  
  
• ESPN's Women's Sports Sundays started this past weekend.
  
  
• 📺 Women's softball and baseball World Cup will air on the All Women's Sports Network.
  
  
• Olympian Jenny Simpson is recovering in the hospital after collapsing in the middle of pacing a race in North Carolina.
  
  

Your Feisty recommendations

🎧 What to listen to: "The medical warning signs of underfueling"

📚 What to read: "Title Waves" on the history of the fight for Title IX in Hawaii

📺 What to watch: If you're in Olympic Valley ahead of Western States, come out on Thursday at 6:30 p.m. for a screening of Raise the Bar

🫶 What we loved: Carissa Moore's daughter cheering her on 💜

The Feist is written by Kelly O'Mara. Ads by Ella Hnatyshyn

Live Feisty Media Corporation, 770 Central Spur Rd #109, Victoria, BC V9A0G7, Canada

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