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This is your weekly women's sports & performance newsletter, covering everything from the World Tour to the World Cup. Know someone who couldn't pull themselves away from the TV this past weekend? Forward them The Feist.


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18.7 million


- The number of average viewers who watched the Iowa-S. Carolina March Madness title gameβ€”peaking at 24 million. That's more people than have watched any basketball game, pro or college, men or women, since 2019.




The three big stories to know this week in women's sports

1. So much record-breaking basketball


This is not usually a basketball newsletter, but: THIS IS WHAT HAPPENS WHEN YOU INVEST IN WOMEN'S SPORTS. There were endless viewership and attendance records set throughout this year's women's March Madness tournament, culminating in a set of thrilling Final Four games this past weekend β€” 14.2 million people watched Iowa top UConn on Friday, 7.1 million watched NC State & S. Carolina, and then 18.7 million watched the final where Iowa lost to the undefeated S. Carolina on Sunday afternoon. And (maybe as importantly) the final controversial foul call in the UConn-Iowa game ripped through the sports world and sparked intense debate across the country.Β 


Who thought we'd be in 'the game is rigged for TV ratings' territory so quickly after we just left 'no one watches women's sports' land?!


Yes, there are huge stars. Yes, there are exciting story lines and match-ups. But, that isn't new. There have always been stars. What's new is: The games are on TV throughout the season now, the schools are supporting the teams on social media and with coverage, the NCAA was forced to invest and brand and market the players, the TV deals brought in new funding and broadcasting and knowledgeable commentary teams. This is what happens: People care about what you tell them to care about, investment begets fans.


Before this year's March Madness tournament started, TV experts were hypothesizing about the possible ratings. Many of them were guessing the women's viewership might come close to the men's finals ratings, none of them guessed it would end up likely being higher.


"I don’t think anyone would have ever thought any set of circumstances, any set of matchups would create a situation where the women’s final could outdraw the men.”


Sorry, but actually, many many of us have been thinking and predicting this for a long long time.


What's next for the tournament and media rights deals? Is it time to pay out prize money units to the schools in the women's game, too?


THE CHAMPIONSHIP GAME


Dawn Staley's South Carolina team went undefeated all year β€” and they did it after losing *all five* of their starters to the WNBA last year, they did it playing *all* of their nine players, they did it as one of the best defensive teams in the country. And when they did it Dawn Staley became the first Black coach to win three DI titles and the first to go undefeated all season.


It means the world to S. Carolina.Β 


AND: At the pre-race press conference, Dawn Staley was asked a question in bad faith about trans athletes β€” it was not a question aimed at actual conversation or understanding or about the actual women's sports taking place, there are no openly trans athletes in DI women's college basketball; it was a question to create headlines from a media outlet that doesn't regularly cover women's sports and from a reporter who left immediately after asking it β€” and yet she took the time to answer from her heart in good faith.Β 


It's not surprising she's the overwhelming favorite when athletes are polled on which coach they'd want to play for. 💜

(Photo: South Carolina Women's Basketball)


2. 🚲 Lotte Kopecky can't seem to lose


After already winning the UAE Tour and Strade Bianche this year, world champ Lotte Kopecky took the sprint finish in the velodrome for the Paris-Roubaix Femmes title too. She is officially the Queen of the Classics 👑


Fortunately, after an ugly crash in the men's Tour of Basque Country a few days before and a crash at the women's Tour of Flanders the week before, there were minimal crashes on the cobbles of Paris-Roubaix for the 4th edition of the women's race. A group of six entered the final velodrome β€” and Kopecky seemed far back and out of position, but never count her out. She surged in the final straight and timed her sprint perfectly to beat out Elisa Balsamo.


SEE: The three bikes of the podium


PHOTOS: With all the cobbles, dirt, and drama at Paris-Roubaix, pics or it didn't happen


FUN FACT: Meet the first Chinese rider to finish the famous race


What's next?


Liège-Bastogne-Liège on April 21, before the grand tours start with La Vuelta Femenina at the very end of the month.


3. How can trail running bring in more women?


Trail running is one of the fastest growing sports in the world. It's booming around the globe. Races are selling out, new events are popping up all over, more and more athletes are hitting the dirt. Yet, the number of women remains low β€” and in the longer distance trails, in ultrarunning, it's just over 20% of participants.


Trail running is known for being welcoming and having relatively low barriers to entry (relatively! all you need are shoes, right?). So questions about what's keeping out women and people of color have often sparked hot debate and in-fighting.


That's why we loved this uber-detailed breakdown from iRunFar on the challenges and progress towards equality.Β 


A few key areas they highlighted to attract more women:

  • Identify, celebrate (and we'd add, collaborate with) organizations already working towards change
  • Provide equal spaces and slots at races for men and women
  • Make the trails and spaces safer and make them feel more welcoming
  • Adopt policies that meet women where they're at (whether that's buddy systems for safety or longer cut-off times or breastfeeding stations)
  • Provide support for moms and for pro runners at all stages of life (ie. pregnancy deferrals, breastfeeding and lactation areas, aid stations that provide female needs, childcare arrangements or assistance when possible)
  • More women in positions of leadership across roles and organizations
  • Media representation!

Sometimes these things are big (changes in policy that get rid of institutional barriers), but sometimes they're small with a big impact:"The typical image on a race website is the start line, which is almost exclusively faster men β€” alienating not only women but also many men.”


READ:The fully researched and reported analysis from iRunFar


EXAMPLE: The famous Marathon des Sables has implemented a number of measures to try and increase the number of women β€” from women's only tents to sanitary products at stops to eliminating the requirement to carry a certain amount of weight in water (which hit smaller athletes harder, as a percentage of their size)


LISTEN: The Mother's Lane podcast from Molly Huddle & Alysia Montano




Tip of the week


After enduring years of women being labeled as 'hormonal,' it seems like the world finally wants to learn more about the significant impact hormones have.

🤔 But where can you find reliable information?

🤔 What's the essential info you need about training and competing as your hormones fluctuate throughout your life? (👧🤰👵)

🤔 How can you navigate through the sea of pseudoscience to know what genuinely benefits your body?

The answer: Our upcoming four-part podcast series called "HORMONAL" premiering April 15. We're reclaiming agency over our hormones, with a dedicated focus on enhancing performance for women, co-hosted by reproductive endocrinologist Dr. Carla DiGirolamo and Feisty Menopause director Selene Yeager.


Subscribe today to The Feisty Women’s Performance podcast so you don't miss any episodes.Β 


Have questions you want our experts to answer? Ask your questions here.




The highlight reel



Your Feisty recommendations


What to read:All in Stride: A Journey in Running, Courage, and the Search for the American Dream


Worth the watch:RedBull "Race Tapes" Season 2 β€” following all of last year's behind-the-scenes mountain bike action


What to listen to: How to Build Emotional Endurance and Start Betting On Yourself


Who to follow: Brittany Brown, a track silver medalist, is opening up about running at a pro level while dealing with endometriosis


MORE ON WOMEN'S PERFORMANCE
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The Feist is written by Kelly O'Mara and edited by Mille Perry. Ads by Ella Hnatyshyn


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