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(Photo: Talons/ Athletes Unlimited)
2. Massive settlement will reshape college sports
After months of questions and deliberations, the judge approved a final massive NCAA anti-trust settlement that will now allow colleges to start paying athletes as of July 1.
The settlement resolves three different cases that had been brought against the NCAA. How does it work?
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$2.75 billion is being set aside by schools and the NCAA to pay back damages to college athletes who played before 2021 and who weren't able to participate in Name, Image, Likeness contracts with sponsors
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DI schools can each also start offering up to $20.5 million annually in revenue-sharing to current athletes — a number that rises over the next ten years
🤔 A couple big questions:
1. The current administration has said payments to athletes do not have to comply with Title IX requirements — making it likely that men's athletes (particularly football and basketball) will receive the bulk of revenue-sharing payments. However, the judge left open that athletes could sue over this in the future.
2. The settlement also places roster limits on teams, which is expected to hit non-revenue-generating Olympic sports hard — but part of the settlement negotiations allow athletes who were already offered spots to be grandfathered in.
3. And, the NIL deals offered by school boosters and "collectives" (which had begun to amount to 'pay-to-play' schemes) will now come under stricter scrutiny and must be "fair market value." All deals over $600 will be run through a Deloitte-driven clearinghouse software program.
Who's going to enforce all this? The Power conferences launched the College Sports Commission that will oversee implementation of the payments, roster limits, and NIL clearinghouse.
🎧 LISTEN: "Victoria Jackson on the Future of College Sports"
3. Optimizing female health and performance at the Female Athlete Conference 💪
Just about 6% of sports science studies have been conducted exclusively on women, but a large number of those relate to injury. When you look at how many sports science papers are exclusively about optimizing performance for female athletes, it's even bleaker at just 3%.
That's why we were on the ground last week at the Female Athlete Conference: where academics and practitioners shared the latest research on active women.
⭐ The big news: A brand new $50 million Women's Sports, Health, and Performance Institute launching in Boston with an interdisciplinary clinical-care model that will serve as a physical place to treat athletes and as a hub for research. This goes hand-in-hand with a consortium of the big women's pro leagues (NWSL, LPGA, WTA) working together to share best practices and medical protocols.
On average it takes 17 years for research findings to be implemented into practice. With the growing number of female athletes and boom in women's sports, we don't have that kind of time!
📚 READ: We loved all the books that were highlighted at the conference: 'Up to Speed,' 'Better, Faster, Farther,' 'Good For A Girl,' 'The Price She Pays,' and 'Say Her Name'
🧠 SIGN UP: Want all the latest research every week for active women over 40? Sign up for our weekly Feisty 40+ newsletter
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